Snoop Dogg has been a major force in the cannabis industry, investing in brands through Casa Verde Capital and launching his own line of cannabis products. Recently, he even supported a cannabis delivery service.
The renowned rapper has revealed that he pays his personal professional blunt roller $50,000 annually to roll the 81 joints he smokes daily. Furthermore, he supported legalizing recreational marijuana in Arkansas, Missouri, Maryland, North Dakota and South Dakota.
Leafs by Snoop
Hip-hop star Snoop Dogg is among the first A-list celebrities to launch a full line of cannabis products under his own brand, Leafs by Snoop. This collection of flowers, concentrates, and edibles will be sold in Colorado pot shops starting today.
The company infuses cannabis oil into chocolate bars, fruit chews, and peanut butter candies for consumption. They also sell gummies and drops.
Leafs by Snoop offers eight strains of flower, wax, and concentrates handpicked by Snoop himself: Indica-dominant hybrid Bananas, Cali Kush, and Northern Lights; Sativa-dominant hybrid Purple Bush, Blueberry Dream, and Lemon Pie; as well as high-CBD strain 3D CBD.
Leafs by Snoop can be purchased at all ten LivWell locations throughout Colorado as well as online through its website and social media accounts. Scott Lord, who owns LivWell in Colorado, told REVOLT he was delighted with Snoop’s endorsement of both his company and product line.
Snoop chose these strains based on their aroma, taste, bud structure, and effects. He said they “bring a feeling of peace, love, and soul to my life,” making it an ideal match for him and his music.
Merry Jane
Snoop Dogg has launched Merry Jane, a cannabis-focused media platform. He co-founded it with media entrepreneur Ted Chung – Snoop’s longtime collaborator in his music business. The site will provide editorial content on the industry and politics, original video series, as well as an expansive database of dispensaries and their strains.
Snoop has long been an advocate for cannabis, investing in a delivery app and even investing in a marijuana-focused Uber. But now he wants to take this platform even further by announcing at a tech conference on Monday that his “premier media platform at the intersection of cannabis and pop culture” will launch next month.
The website will serve as a hub for cannabis connoisseurs of all levels to come together. It also features celebrity interviews, news coverage, and helpful hints like how to identify an excellent strain. Plus it will have original video content such as the series “Deflowered,” which will explore “first-time” experiences with marijuana.
Snoop hopes the website will offer a range of cultural and lifestyle features, ultimately becoming the definitive encyclopedia for cannabis culture. He plans to invite 420 individuals into beta testing so the site can launch in October.
Death Row Cannabis
For three decades, Death Row Records has been one of music’s most iconic and culturally significant platforms. From Dr. Dre to Tupac Shakur, its support has remained a cornerstone in West Coast hip-hop culture ever since.
Recently acquired by Snoop Dogg, Death Row Records has reemerged as a multi-categorical cultural platform spanning music, fashion, entertainment, and now cannabis – all connected through blockchain technology for an entirely new generation. Snoop and his team are reimagining Death Row’s entire legacy, updating all elements for today’s audience and their ever-evolving tastes in cannabis.
The brand’s debut release will include a carefully curated selection of high-wattage strains including Strawberry Gary and beloved favorites SFV OG, Trop Cherry, and LA Runtz. Each variety will come packaged in limited edition commemorative metallic bags featuring an image of a hooded prisoner figure sitting in an electric chair on the front with his hands broken free and smoking a fat blunt.
Three people are overseeing this endeavor: AK, Snoop’s collaborator, and well-known West Coast cultivator; Head of Quality Control Travis “Shaggy” Marshall (Snoop’s sound engineer and weed man); and Tiffany Chin, Head of Strategy. All told, there are 50 licensed lights under cultivation at present.
