Hall of Flowers is an exceptional event that brings together all aspects of the Cannabis Industry. With B2B trade shows and weed parties, this one-day gathering should not be missed!
It’s a hub where you can explore emerging brands and connect with the people behind them in an inviting atmosphere that blurs the line between business and culture.
It’s a Mashup of B2B Trade Show
Hall of Flowers Palm Springs is an industry-only, highly curated B2B show designed to facilitate commerce between premium licensed cannabis brands and retailers. Held over two days, this two-day event brings together brands and retailers in an engaging marketplace to elevate their Cannabis Brands and expand their businesses.
Every year, the event brings together brands and retailers in two of California’s premier cannabis regions: Santa Rosa and Palm Springs. Celebrating its second year, this year’s edition will return to Sonoma County Fairgrounds in Santa Rosa from October 5-6.
This event also serves as a social equity showcase, giving smaller companies an opportunity to secure a booth through its social equity grant program. This May’s grant recipients include BlaqStar Farms, Dose of Saucy, and Naughty Dabs.
It’s a Mashup of B2C
Hall of Flowers Palm Springs is a state-licensed, industry-only B2B cannabis marketplace that facilitates commerce between brands and retailers. Established in 2018, it’s already held events in Santa Rosa, Toronto, and Las Vegas (concurrent with MJBizCon) since then.
At the event, brands purchase booth spaces to display their new or existing products and interact with buyers and dispensary owners.
In addition to product displays, there will be panels and entertainment. This year’s speakers include Liquid Culture Records, Jungle Boys, Dosist, Friendly Farms, Glass House Farms, and many more.
This year, it was wonderful to witness more companies with a social equity component–that is, those aimed at helping low-income individuals access cannabis benefits. One such example is Root Pouch, which sells fabric planting containers designed specifically for growing Marijuana Plants. Furthermore, they were awarded a social equity grant which enabled them to secure a booth at the event.
It’s a Mashup of Culture
At Hall of Flowers Palm Springs, the Cannabis Industry showcased one of its unique cultures compared to other billion-dollar industries. With thousands of attendees from across America attending, brands that would otherwise have been considered competitors came together in one place for a unique networking opportunity.
Last week, we witnessed an unprecedented collision of culture and art – an event that brought together brand leaders with retailers, cultivators, and social equity license holders alike. This initiative is helping to foster much-needed collaboration in an industry still fragmented today.
At the end of the day, it’s all about how consumers experience a product. Brands must understand how to communicate a product’s full story through packaging and spatial aesthetics all the way up until it reaches their intended audience. They also need to comprehend how that consumer interacts with it and what they hope to gain from that interaction.
It’s a Mashup of Everything
Hall of Flowers began as a Santa Rosa event and has since spread to Toronto and Palm Springs. This unique cannabis event brings together brands and buyers to discover products for their stores.
HOF stands out among other cannabis trade shows by emphasizing buyer-centricity and customer experience. As such, it provides the ideal platform for brands seeking to make a statement in the market and get their name in front of potential customers.
Additionally, this program creates a level playing field where smaller companies can secure booths through its social equity grant program that awards funds to new entrants in the industry. This May’s winners include Blackstar Farms, Dose of Saucy, and Naughty Dabs.
Last week, Hall of Flowers Palm Springs attracted nearly 400 brands to the desert for one of California’s biggest cannabis events. With plenty of activation spaces and products from top brands, Hall of Flowers Palm Springs is THE go-to destination for everything cannabis related.
