420 began as a small-scale movement that quickly spread around the world. Nowadays, it is part of an expansive billion-dollar industry with significant corporate involvement.
The movement is being fuelled by passionate advocates who prioritize the herb over profit. They have helped open the doors for seed banks, dispensaries, and craft growers that prioritize community over profit.
420 is a Global Movement
Every April, a global community of marijuana connoisseurs gathers at hundreds of locations around the world to celebrate Marijuana Day – the world’s largest countercultural holiday. Participants enjoy cannabis in all its forms while also engaging in activism and societal change initiatives.
The 420 movements have created an expansive network of seed banks, growers, and dispensaries that prioritize the herb over profit. These businesses pay homage to cannabis with thoughtfully crafted products, remarkable genetics, and organic growing methods, and support local communities.
This network of companies has served as the backbone for a global movement that spawned thousands of cannabis festivals and events. These celebrations serve to show support for local communities while giving smokers an opportunity to vote with their money.
The term 420 was coined by a group of California high school students known as “The Waldos,” who met daily at 4:20 pm to smoke cannabis. From there, it spread rapidly and has since become widely used by cannabis users around the world.
It’s a Day of Activism
On April 20th, a large crowd gathers to consume cannabis and celebrate its plant. Others organize events to educate about cannabis legalization and advocate for its legalization.
As the marijuana industry is being taken over by big businesses, 420 is becoming more of a day for activism and mass protest. This development has been beneficial to the movement.
One major reason is activism has created the conditions for many small, local, and artisan businesses to flourish. These establishments prioritize quality products, superior genetics, organic growing techniques, and creating a sense of community.
These companies are commonly referred to as “420 growers clubs.” These establishments are generally legal to cultivate cannabis and want to connect with like-minded cultivators so they can learn how to become the master of their own gardens! This is an excellent opportunity to make new connections and network with other ganjapreneurs.
It’s a Day of Celebration
On April 20th every year, cannabis growers come together around the world to celebrate and honor the plant with one massive day of smoke-outs. Many of these events have a political component with advocates calling for liberalization of marijuana laws.
The term 420 originated in 1971 when a group of high schoolers in San Rafael, California would gather at a statue depicting a dead tree daily at 4:20 PM and call themselves the Waldos. Over time, however, other groups adopted it as their own nickname;
Once the news spread, Grateful Dead fans joined in on the fun. Additionally, today is a day of observance for many cannabis businesses around the world.
The 420 movements has grown into an international celebration of cannabis‘ numerous benefits. It unites a diverse community of cannabis consumers with varied needs – whether you need an enjoyable way to unwind after a long day at work, or need something stronger for medicinal use, there truly is something for everyone on this day.
It’s a Day of Business
A 420 smoke-out can be an ideal opportunity to connect with other cannabis connoisseurs. Additionally, it provides dispensaries with an opportunity to promote their services and products.
On this day of action, cannabis activists around the world take action to advocate for legalization. Some are delighted that big businesses are capitalizing on this movement while others aren’t so sure.
Some companies prioritize quality over profit, using high-quality genetics, organic growing methods, and local communities as their foundation. These businesses embody the core values of 420 and smokers can cast their vote with dollars on this special day to support these artisan-minded enterprises that embody its spirit.
Smokers are creative individuals and love to show off their interests through clothing and artwork. Create t-shirts, jackets, leggings, pins, and other items that showcase your interests and they’re sure to support your business for years to come!
