Bringing about the desired change in customer behavior in buying the product is all part of branding. We do branding for FMCG goods as well as B2B products & services. Brand is that important aspect about a product that drives a customer to buy it. A brand that is well established in the market does not need any offers to sell. Building a brand takes time. From changing customer's expectations & ideas about the product, what they think of the product & eventually become loyal buyers of the product. As brands play with the minds of customers to buy the product, our targeted audience is effectively communicated with key messages to prompt them to buy the product which brings about a positive change in our client's business. Branding involves building of an interactive relationship between the seller & the buyers. It is also a way of building public relations with customers through dialogues.
We do brand building in following ways:
• Service brand- this brand is built on knowledge, culture, and experience that one has with the service delivering agency/company/people
• Retail brand- this brand is built on a mixture of products and service experience
• Product brand is built on the experience that one has with a specific product